Bright new watches from Nike challenge traditional style norms.
The Mettle collection took a long time to research, design and build because these watches are in it for the long haul. They're geared specifically to the needs of those who value substance over shine, those who throw everything they have into everything they do, time and time again. We didn't cut corners, because you don't cut corners.
This is for believers. The ones with the key to the weight room. The first to the ball. The ones who conquer fear through repetition, through sweat, through clenched teeth. Those who over-prepare to ensure they outperform. - NIKE
Key Themes Behind This Trend
- Athletic Watches
- Opportunity for watch companies to design and market watches specifically for athletes and individuals with active lifestyles.
- Functional Fashion
- Creating products that appeal to the needs of consumers who value substance over style.
- Brand Extensions
- Opportunity for companies to extend their brand through new product offerings that align with their core values and target audience.
Where This Applies
- Watch Industry
- Companies can take inspiration from Nike's Mettle collection and design watches that cater to athletes specifically.
- Sportswear Industry
- Creating clothing and accessories that are both functional and fashionable could appeal to consumers with active lifestyles.
- Athletic Gear Industry
- Companies can extend their brand by creating new products, like watches, that cater to the needs of athletes and individuals with active lifestyles.
