Just in time for the Winter Olympics in Sochi, Nike has unveiled the Nike LunarTerra Arktos USA.
For those truly patriotic Team USA fans, the Nike LunarTerra Arktos USA will allow you to show your spirit in style. Similar to the original Nike LunarTerra Arktos boots introduced last year, the LunarTerra Arktos USA offers the same winter boot insulation and weather protection with the comfort and feel of a sneaker, but with the Olympic Team USA look. The shoe tongue has the official USA branding as well as a star spangled design inside, red trimmings, a white Nike swoosh and Navy blue colors. If Uncle Sam wore boots, it would likely be a pair of the Nike LunarTerra Arktos USA.
The Nike LunarTerra Arktos USA is expected to be available on February 7 of this year.
Key Themes Behind This Trend
- Patriotic Footwear
- Opportunity for companies to create patriotic-themed shoes to cater to consumers' national pride.
- Winter Sneaker Boots
- Potential for brands to design winter boots that provide insulation and weather protection, while maintaining the comfort and style of sneakers.
- Team Branded Accessories
- Demand for branded accessories that allow consumers to show support for their favorite sports teams or athletes in a fashionable way.
Where This Applies
- Apparel and Footwear
- Disruptive innovation opportunity for companies in the apparel and footwear industry to create unique and patriotic-themed products.
- Sporting Goods
- Opportunity for sporting goods companies to develop innovative winter footwear that combines the functionality of boots with the style of sneakers.
- Fashion and Accessories
- Possibility for fashion and accessories brands to capitalize on the trend of team branding and create stylish accessories that showcase support for teams or athletes.
