If you've ever wished you could have your sneakers your way, specific to your taste and comfort needs, then you'll love Nike's latest endeavor.
Picking up on the growing demand for customization, Nike is giving customers the chance to customize their athletic wear with NikeiD.
NikeiD Studio is opening in Niketown in New York City, and will give consumers a hands on go at designing their own shoes and other sportswear.
Implications - I'm sure this will benefit artists and fashionistas with a keen sense of color combinations. As for everyone else, who knows what awkward, kooky and crazy colorings people will come up with.