Although Nike is usually associated with athletes and going to the gym, the Nike Found Tumblr shows an entirely different side to the iconic sportswear company.
The creator Amanda Needham says the Tumblr is "a way to document Nike’s evolving and diverse culture," according to the blog. It's not surprising that Needham is an international stylist; the photos on the Nike Found Tumblr show girls from around the world wearing the usual workout gear in fun and fashionable ways. I probably wouldn't even know these girls were wearing Nike if I saw them walking down the street.
Check out the Nike Found Tumblr for some inspiration on how you can turn that running shoe or armband into an outfit worthy of a second glance.
What's Driving This Trend
- Fashionable Sportswear
- The trend of turning workout clothes into fashionable outfits is disrupting the traditional idea of sports apparel, providing opportunities for companies to explore new designs and marketing strategies.
- Global Representation
- The trend of featuring girls from around the world on the Nike Found Tumblr is disrupting the industry's traditional focus on Western beauty standards, providing opportunities for companies to embrace diversity and inclusivity in their marketing campaigns.
- Social Media Marketing
- The trend of using Tumblr to showcase the fashion side of sports apparel and reach a younger, digitally-savvy audience is disrupting traditional marketing methods, providing opportunities for companies to explore creative ways to engage with customers.
Who This Affects Most
- Sportswear
- The sportswear industry can capitalize on the trend of fashionable sportswear by designing and marketing clothing that appeals to both athletes and fashion-conscious consumers.
- Fashion
- The fashion industry can capitalize on the trend of incorporating sportswear into everyday clothing by exploring new designs that merge athletic and fashion elements.
- Marketing
- The marketing industry can capitalize on the trend of using social media to showcase products by exploring innovative ways to engage with customers and target specific demographics.
