Illustrator Ivan Belikov works on the jersey designs for the Nike Beijing 99 competition which ran during April and May. The artist was commissioned by Nike Shanghai and agency W + K Shanghai through Illustration agency Amanacliq Shanghai.
The jerseys for Nike Beijing 99 boast intricate and mythically infused designs. When creating the visuals, Ivan Belikov drew on "military ranks in the Ming and Qing dynasties." Featuring a total of 11 beasts, the artist's work also boasts intricate depiction of Xiezhi, as well as Rhinoceros. The impeccable detail of the illustrations for the Nike Beijing 99 jerseys is truly what drives the collection and makes it stand out. The incorporation of artistic touches in sports apparel is a way for brands to capture the attention of consumers who are looking for something unique.