The Nike Air Raid Retro is making another appearance. The shoe was last seen in the early 2000s but it is coming back bigger and better than ever. The newly designed basketball shoes will have a 'Peace' theme. While the colors are contemporary, what stands out most is the peace sign above the straps, as well as the infamous colorful graphics that cover the midsole.
The 'Peace' colorway was one of the first hits on the Nike Air Raid 2, so the fact that it is showing up on the Nike Air Raid 1 will be very interesting. The shoes are definitely bold and bright with the color combination. We still do not know when these will be released but once they do hit shelves, they will be a hot ticket item.
Why This Trend Is Growing
- Peace-themed Shoes
- There is an opportunity to create other types of shoes with political, social or environmental themes
- Retro Comeback
- Established brands can bring back old designs with contemporary touches to attract both new and old customers.
- Colorful Graphics
- Graphic designs can differentiate products and help set them apart in competitive markets.
Industries Being Reshaped
- Athletic Footwear
- This industry can look into designing shoes with themes that reflect the customers' values and interests.
- Apparel
- Designers of apparel can look into incorporating elements of graphic designs onto outfits to appeal to consumers that like bright colors.
- Sportswear
- Companies in this industry can emulate Nike's approach in bringing back retro designs to capitalize on nostalgia and attract both young and old consumers.
