The latest Nike ACG Winter 2019 collection recently made its debut and the seasonal garments are packed with functional components that do not disrupt the stylistic reputation of the brand. The capsule prepares itself for the harsh weather conditions that come with the colder seasons.
As it goes through the design and construction process, the pieces were tested in Oregan to ensure that it can provide warmth and protection from the conditions of the cold temperatures. The designs take waterproof, windproof, and breathability elements into consideration. The pants are ready for cold and wet hiking trails, the Primaloft Hooded coat is protective of water and wing, and the Primaloft Trail pants are reinforced at the seat and knee area.
Image Credit: Nike
What Makes This Trend Stand Out
- Functional Winter Apparel
- The incorporation of functional components in winter apparel presents an opportunity for disruptive innovation in the fashion industry.
- Waterproof Outerwear
- The increasing demand for waterproof outerwear offers an opportunity for disruptive innovation in the outdoor wear industry.
- Climate-specific Clothing
- The focus on climate-specific clothing presents an opportunity for disruptive innovation in the fashion industry, as more brands may begin to prioritize functionality alongside style.
Sectors Adopting This
- Fashion Industry
- The incorporation of functional components in winter apparel presents an opportunity for disruptive innovation in the fashion industry.
- Outdoor Wear Industry
- The increasing demand for waterproof outerwear offers an opportunity for disruptive innovation in the outdoor wear industry.
- Sportswear Industry
- The rise of climate-specific clothing presents an opportunity for disruptive innovation in the sportswear industry, as more athletes may seek apparel that is tailored to the conditions of their training environment.
