Based in San Diego, California, Nika is a water bottle company that gives all of its profits toward initiatives in the less-industrialized world that works toward building clean water projects in local communities. While buying water bottles seems passe to say the least, many people still do for some reason or another and businesses that consider themselves social have been jumping on the bottled water scheme.
Its branding, mainly the packaging on its water bottles and boxes, are reminiscent of a 1990s era child-based campaign for charity, relief and international development. The anonymity of the children's faces causes discomfort for some, or perhaps that's why many consumers buy the product in the first place. Of course, Nika isn't the first (or the last) to use Othered children as a selling point.
Nika on Facebook
Nika on Twitter