Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Nik Hartley Zoo Magazine Editorial Exhibits an Abused Look

 - Jun 19, 2010   Updated: Mar 23 2011
References: & thefashionisto
This Nik Hartley Zoo Magazine fashion photography spread features model Alex Bennett looking rough and tough with a scratched-up face to match his hoodlum stares. Bennett's prime accessory for the shoot is Next model Naomi.

Stylist Matthew Josephs pairs Bennett's abused look with baseball caps, slummy sweats, uneven socks, old-school basketball sneakers and tank tops.

Implications - The daring and confrontational quality of this Nik Hartley pictorial taps into the badass "punk rock" aesthetic of hip culture in a bold and dramatic way. Fashion that is unapologetic and controversial is fashion that gets people talking, so it's no surprise that Nik Hartley has tapped into that aesthetic in order to make a mark on his target audience.