The Nicole Fahri Spring/Summer 2010 Campaign has just been released and its casual chic pieces are perfect for the upcoming season. The brand enlisted brunette models Karmen Pedaru and Emily DiDonato sporting '70s glam over-sized windblown hair. The designs include bandeau tops beneath loose cardigan-vests, nude harem pants and patchwork capris. To keep it casual, the one-shoulder nautical dress is paired with navy sneakers, and kept fairly simple with a couple bold bangles.
Implications - The incorporation of twins represents double the sensory impact consumers take in, which helps attract many consumers' attention. Companies who are looking to further their business should consider incorporating multiple muses or models within their product campaigns to surpass the visual impact customers are used to seeing.
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