Nicola Wincenc stars in Boys by Girls magazine's "Nicola" editorial that is captured by photographer Ira Chernova's lens. The long-haired model is dressed in pieces from Lifetime Collective, Highland and Cheap Monday
while roaming city streets and urban parks. He is captured in a nostalgic image series that is showcased through aged polaroid portraits.
Though contemporary, the framed photos appear vintage and aged, showcasing scratches and muted color hues that are definitive of the camera manufacturer's iconic visual aesthetic.
New York based photographer Ira's creations are a nod to retro visual imagery that is enhanced by its imperfections. His "Nicola" editorial for Boys and Girls magazine embraces this notion and rejects the high-resolution of today's traditional photography.
Why This Trend Is Growing
- Nostalgic Visual Aesthetic
- Disruptive innovation opportunity: Develop a digital camera app or filter that replicates the vintage look and feel of polaroid photographs.
- Imperfect Photography
- Disruptive innovation opportunity: Create a new line of camera equipment or editing tools that intentionally introduce imperfections into photographs, appealing to a desire for authenticity.
- Contemporary Retro
- Disruptive innovation opportunity: Combine modern fashion and styling with retro-inspired photography for a fresh take on nostalgic visuals.
Industries Being Reshaped
- Photography
- Disruptive innovation opportunity: Develop new camera technologies that reproduce the distinct visual aesthetic of vintage polaroids.
- Fashion
- Disruptive innovation opportunity: Collaborate with photographers and magazines to create editorial campaigns that embrace imperfect or retro-inspired imagery and styling.
- App Development
- Disruptive innovation opportunity: Design and launch a mobile app that allows users to take and edit photos with various vintage effects and filters.
