Those with a penchant for traditional snail mail who still take the time to send handwritten cards to loved ones on special occasions will find the Nicely Noted subscription service fits all of their old-school stationery needs.
Each month subscribers receive three specially selected cards with unique letterpress designs emblazoned on the front. Perry Nelson, the founder of the company, selects the best letterpress designers from across the country to design the greetings that are sent out to her customers each month.
For each delivery the receiver is given a selection of both holiday specific cards and generic greetings that are blank on the inside to allow for a personalized message to be inserted.
At $18 a month the service is comparable to store prices and offers unique designs that the recipients can cherish.
Key Themes Behind This Trend
- Stationery Subscription Services
- The rise of stationery subscription services like Nicely Noted presents an opportunity for traditional snail mail enthusiasts to access unique and personalized greeting cards on a regular basis.
- Unique Letterpress Designs
- Nicely Noted's emphasis on specially selected cards with unique letterpress designs taps into the demand for one-of-a-kind stationery, providing opportunities for designers and artists to showcase their creativity.
- Personalized Greetings
- The inclusion of blank inside cards in Nicely Noted's subscription service highlights the growing importance of personalized messages, creating opportunities for individuals and businesses to offer customized stationery products.
Where This Applies
- E-commerce Retail
- The stationery subscription service trend opens up possibilities for e-commerce retailers to offer curated collections of unique greeting cards and stationery products to a targeted customer base.
- Print and Design
- The demand for unique letterpress designs seen in stationery subscription services like Nicely Noted creates a disruptive innovation opportunity for print and design businesses to offer their services to a growing market.
- Personalized Gifts
- The focus on personalized greetings within stationery subscription services provides a space for personalized gift companies to collaborate with or offer their products alongside unique greeting cards.
