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Branded Custom Neutral Pastries

fragment design Delivers the NFRGMT Macarons with NF

— May 17, 2022 — Fashion
fragment design recently announced that it is broadening into the realm of pastries with the new NFRGMT macarons that are made alongside media label NF, Night Fishing, and the Pierre Hermé patisserie from Aoyama, Japan. The new pastries include custom-branded macarons and it is packaged in a clean rectangular black box that showcases the range of fragment design's aesthetics, emblems, and collaborative NFRGMT logos.

In the box is a trip of special macarons baked in neutral tones and marked with logos of each contributing effort. These continue to add to the cross-disciplinary projects that Fujiwara has embarked on since the year kicked off. The NFRGMT pastries are available at the Pierre Hermé Paris Aoyama from May 26-28.

Image Credit: Hiroshi Fujiwara
Trend Themes
1. Branded Neutral Pastries - With the rise of customization, there is an opportunity for bakeries and pastry shops to offer branded pastries that showcase the aesthetics and logos of different fashion brands or media labels.
2. Cross-disciplinary Collaborations - There is a trend towards cross-disciplinary projects where fashion brands, media labels, and patisseries team up to create unique products that offer a blend of the different contributors' styles and specialties.
3. Packaging as a Branding Opportunity - As seen with the clean rectangular black boxes that showcase the aesthetics, emblems, and collaborative logos of fragment design, Night Fishing, and the Pierre Hermé patisserie, packaging can offer a disruptive innovation opportunity for bakeries and pastry shops to enhance brand identity.
Industry Implications
1. Fashion Industry - Fashion brands can expand into the realm of pastries by partnering with patisseries to create custom-branded neutral pastries that showcase their aesthetics and logos.
2. Media Industry - Media labels can team up with patisseries to create pastries that are packaged with their logos and showcase their distinct aesthetic and design sensibilities.
3. Patisserie Industry - Patisseries can offer customized branded pastries, collaborate with fashion brands and media labels, and explore packaging as a branding opportunity to stay ahead of the curve of innovation and creativity.
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