New York & Company Created a New Way to Honor Its Customers

 - Feb 28, 2017
References: racked
New York & Company is a fashion brand that is offering a fashion collection inspired by some of its most regular customers.

While loyalty programs in various forms are common among fashion companies, New York & Company is taking a unique approach to making its customers happy. The first collection in this new initiative was inspired by Dr. Roblena E. Walker, who is a research scientist and public health professor in Atlanta and has been shopping at the brand for two decades. The initiative is an excellent way for the brand to offer a more personalized experience, to relate to its consumers, and to reward those who have been loyal to it.

This unique initiative works to create a stronger relationship between the brand and its consumers, while very simply taking the form of a profitable clothing range.