Swarm is a graphical map of hundreds of websites, all connecting to each other. It updates itself every second with where people are going and coming from. As sites become more popular, they move towards the center of the swarm. Website traffic is symbolized with thin lines. Each time you see a line appear, it means someone has moved from one site to the other.
Implications - In today's society, social media has embedded itself as the main form of communication between friends, family, peers and consumers. From news to celebrity gossip to media coverage, consumers depend on various forms of social media to stay informed and to share information. Corporations will undeniably benefit by exposing themselves and their products to this virtual community which has become the main forum for the public.