For the Fall/Winter 2017 season, a new Trove collection was unveiled. To show how the different styles within the collection can be layered and styled, the Japanese-based label launched a minimalist lookbook to go along with it.
Throughout the lookbook, male muses pose in various garments from the new Trove collection, to highlight its use of unconventional cuts, which are countered with neutral colorways that enable it to be highly versatile. Although many of the styles are timeless, with classic pea coats, trench coats, and knit sweaters offered, there's also dramatic wide-legged pants, greatly oversized hoodies, and oddly shaped cardigans.
All of the pieces that make up the new Trove collection were created entirely in Japan, which helps the brand to maintain its focus on quality.
Why This Trend Is Growing
- Minimalist Layering
- Disruptive innovation opportunity: Develop innovative layering techniques and technologies to enhance versatility and style in menswear.
- Unconventional Cuts
- Disruptive innovation opportunity: Experiment with unique garment cuts and silhouettes to create bold and distinctive fashion statements.
- Oversized Fashion
- Disruptive innovation opportunity: Explore oversized designs that challenge traditional proportions and offer comfortable yet fashionable alternatives.
Industries Being Reshaped
- Fashion Design
- Disruptive innovation opportunity: Utilize Japanese craftsmanship and manufacturing expertise to create high-quality and unique clothing items.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop innovative fabrics and materials that cater to the specific needs of oversized and unconventionally cut garments.
- Retail and E-commerce
- Disruptive innovation opportunity: Explore digital platforms and personalized shopping experiences to connect consumers with niche menswear brands and their unique offerings.
