In order to promote the new SAYHELLO collection to consumers, the Tokyo-based streetwear brand unveiled a candid lookbook that shows the different ways that the apparel can be styled, while relating to the young males that it targets.
Throughout the images, a variety of male models pose in groups and occasionally alone, all while sporting various different ensembles that are largely comprised of graphic apparel. Although the graphics themselves make the new SAYHELLO collection standout on their own, its the brand's use of vibrant colors that really makes it eye-catching to viewers.
Aside from the previously mentioned graphic tees, the new SAYHELLO collection also includes hats with embroidered designs, pants with bold patterns covering them, and various accessories like tote bags.
Vivid Tokyo Streetwear Lookbooks
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90s-Inspired Clothing Lines
Female Unity-Inspired Editorials
Digital Detox-Inspired Streetwear
Celebrity-Made Athleisure Fashion
Retro Toned-Down Streetwear