Pumpkin spice season is back whether you like it or not and Crumbl is fully embracing the infamous fall flavor with its new Pumpkin Chocolate Chip Cookies.
Available as part of the cookie selection for the week of September 3rd, 2022, it's clear that Crumbl doesn't think it's too early for pumpkin flavors. The new Pumpkin Chocolate Chip Cookies consist of a soft pumpkin spice cookie dough studded with semi-sweet chocolate chips. Though it may seem like a simple combination, pumpkin and chocolate are a perfect duo.
Along with the new Pumpkin Chocolate Chip Cookies, Crumbl is also baking up a Brownie Batter Cookie, a Cookie Butter Lava Cookie, a Classic Pink Sugar Cookie, and more during the first week of September.
Image Credit: Crumbl
What's Driving This Trend
- Fall Flavor Frenzy
- The trend towards seasonal flavors like pumpkin spice presents an opportunity for food and beverage companies to develop and market their own unique fall-inspired products.
- Innovative Flavor Combinations
- Crumbl's Pumpkin Chocolate Chip Cookies provide an example of how to experiment with familiar ingredients to create new, unexpected flavor pairings.
- Weekly Rotations
- Creating new pastry selections every week, as Crumbl does, offers pastry shops and restaurants an opportunity to keep customers coming back by offering something new and fresh on a regular basis.
Who This Affects Most
- Food and Beverage
- Restaurants, bakeries, and other food and beverage businesses can innovate by developing and marketing their own seasonally-inspired treats and beverages.
- Hospitality
- Hotels and resorts can take part in the fall flavor frenzy by creating unique and indulgent seasonal drinks and desserts for their guests.
- Marketing and Advertising
- Marketing and advertising agencies can assist food and beverage businesses in creating targeted seasonal campaigns and promotions to reach and entice customers.
