Sporty Pastel Streetwear

The New Palace Collection Features Various Summer-Ready Looks

Streetwear fanatics who are looking to add more brightly hued pieces to their summer wardrobes are sure to appreciate the new Palace collection, which is set to drop online May 5th -- as a part of the beloved brand's Spring/Summer 2017 launch.

Along with the pieces, the brand released a lookbook that shows the many different ways in which they can be styled. All of the shots are centered on male muses, who pose in front of a white backdrop that brings even more attention to the unruly color palettes and vintage-style cuts.

Included in the new Palace collection are lightweight outerwear pieces like nylon jackets, as well as graphic tees and long-sleeves, button-ups, shorts, sweaters, and hoodies.

Brightly Hued Streetwear
The trend of incorporating bright, pastel colors in streetwear collections presents an opportunity for fashion brands to capture a youthful and vibrant consumer market.
Unconventional Color Palettes
The use of unruly and unexpected color combinations in streetwear design provides an avenue for creative expression and individuality, allowing fashion brands to disrupt traditional fashion norms.
Vintage-inspired Cuts
The resurgence of vintage-style cuts in streetwear offers an innovative twist on classic designs, appealing to nostalgia and allowing fashion brands to tap into the retro-loving market.

Sectors Adopting This

Fashion Retail
The incorporation of brightly hued streetwear opens up opportunities for fashion retailers to curate collections that cater to the growing demand for unique and vibrant clothing choices.
Youth Fashion
The trend of unconventional color palettes in streetwear appeals to the youth market, creating opportunities for fashion brands to connect with the younger generation and establish their brands as trendsetters.
Retro Fashion
The resurgence of vintage-inspired cuts in streetwear allows fashion brands to capitalize on the nostalgia trend and disrupt the market with innovative retro designs that resonate with consumers seeking a throwback style.
SCORE
4.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 56%
Freshness 8%