Desert-Inspired Camouflage Sneakers

These New Nike SF-AF1s Have a Masculine, Military Look

These new Nike SF-AF1s bring a military-inspired edge to the bold high-top silhouette. The colorway that marks the sneakers is dubbed the 'Desert Camo' and has been used on many other Nike models in the past as well.

The majority of the uppers are constructed from leather, which is a light hue of khaki. Up the heels and ankles, a beige and brown camouflage pattern is featured, which breaks up the rest of the otherwise minimalist design while staying true to the utilitarian aesthetic.

On the ankles of the new Nike SF-AF1s are two different straps: one that has a unique woven design and another that's more basic, both can be adjusted to provide a snugger fit for the wearer.

Military-inspired Sneakers
Opportunity to innovate leather designs and patterns using khaki and camouflage colorways.
Adjustable Straps
Opportunity to innovate new adjustable strap designs for footwear.
Utilitarian Aesthetic
Opportunity to innovate minimalist designs in other industries such as furniture and fashion accessories.

Sectors Adopting This

Fashion
Opportunity to innovate military-inspired apparel and footwear for men and women.
Sportswear
Opportunity to innovate high-top sneakers for different sports and outdoor activities.
Design
Opportunity to innovate utilitarian aesthetic designs for furniture and home decor.
SCORE
5.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 66%
Freshness 8%