Kawhi Leonard launches a new KAWHI 2 sneaker model with New Balance in a New Money colorway inspired by the American $100 dollar bill. This decorates the entire silhouette as the overall theme with the backside, sidewalls, and the toe boxes printed with the money pattern.
The toe boxes are slightly less visible than the rest due to the light gray layer made from synthetic materials that drape over them. The tongue also follows the same influence as it is stamped with '100' motifs. At the bottom, the heel molds are complete with a touch of contrast with the metallic gold at the exterior. It all sits on top of wavy midsoles done up in a muted gray.
Image Credit: New Balance
Why This Trend Is Growing
- Money-inspired Sneakers
- The use of currency motifs on sneakers present an opportunity for brands to create unique designs and capitalize on the trend of incorporating money into fashion.
- Celebrity-inspired Sneakers
- Collaborating with celebrities like Kawhi Leonard offers the chance to create exclusive sneaker lines that appeal to fans and loyalists alike
- Printed Toe-box Sneakers
- Adding printed designs to the toe-box of sneakers is an emerging trend, allowing designers to create complex patterns and graphics.
Industries Being Reshaped
- Athletic Footwear
- Incorporating creative designs and limited-edition releases into the athletic footwear sector can create buzz and excitement, spurring growth and interest in the industry.
- Fashion Accessories
- Sneakers have become a major fashion staple, establishing an opportunity for designers to incorporate new patterns and designs into the footwear industry.
- Celebrity Fashion
- Brands can partner with high-profile celebrities in the fashion industry to create exclusive lines of sneakers that appeal to fans and consumers looking to emulate their style.
