Modern Tweed Apparel

This New maharishi Collection Constructs Streetwear Styles with Tweed

The new maharishi collection manages to intermingle contemporary cuts with a classic fabric, making for well-structured casual menswear that has a slightly formal edge. To create the designs, the label joined with Harris Tweed, a manufacturer of the fabric that's based out of Scotland.

Due to this, each of the pieces is made from hand-woven material of the finest quality, ensuring a durable build and a timelessly stylish appearance. The new maharishi collection includes blazers, varsity jackets, color-blocked coats, pants and hats.

Overall, the pieces stick to a neutral color scheme, with combinations of burnt orange, navy, black and burgundy marking the wool. In addition, some of the blazers and pants utilize a camouflage print, giving the collection a strong streetwear vibe.

Modern Tweed Fashion
Opportunity for fashion companies to incorporate traditional fabrics into contemporary designs for a timeless yet stylish look.
Luxury Fabric Collaboration
Opportunity for textile manufacturers to join forces with fashion brands and create exclusive high-quality collections.
Streetwear-inspired Formal Wear
Opportunity for fashion designers to merge streetwear elements with traditional formal wear for a unique and edgy style.

Who This Affects Most

Fashion
Fashion industry can capitalize on incorporating traditional fabrics into contemporary designs, as well as luxury fabric collaborations for high-end collections.
Textile Manufacturing
Textile manufacturers can collaborate with fashion brands to create exclusive collections using their high-quality fabrics.
Menswear
Menswear industry can take advantage of combining traditional fabrics with streetwear elements for a fashionable and edgy look.
SCORE
4.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 55%
Activity 77%
Freshness 8%

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