This New L'Oréal Shade Was Made in Partnership with Balmain

 - Aug 1, 2017
References: instagram & popsugar
Recently, a few new L'Oréal lipstick shades were revealed in promotional images on Instagram, which were accompanied with captions that state that they was made in partnership with Balmain, a Parisian fashion house that's known for its statement designs.

So far, only a few images have been released so far, meaning that the information surrounding the release is scarce for the time being. That said, the company has revealed that the new L'Oréal and Balmain lipsticks will be offered in a total of 12 matte shades, and that they'll officially released in the September of 2017. Although the lipsticks have a matte finish, they look to have a creamy texture that's both highly pigmented and easy to apply.