Photographer Emilio Tini's latest project is an ICARIUS fashion editorial which spotlights a series of new looks from Gucci. The image series is styled by Icarius De Menezes who collaborates with makeup artist Anna Maria Negri to bring its whimsical visual aesthetic to life. The result is a collection of Gucci wardrobe picks which are paired with fun headpieces, and face paint which is artfully applied.
Emilio Tini photographs models Dylan Fender, Maria Borges, and Djavan Mandoula who pose alongside co-stars Laurie Harding, and Oskar Kindelan. The models each don outfits that embody an effortlessly cool air. Some standouts include painted denim jackets that are logo-adorned, along with striped knits and tracksuit separates.
This editorial's gender-fluid beauty looks are artful and whimsical, illustrating the power of makeup as a transformational tool in fashion.
Image Credit: Emilio Tini
What Makes This Trend Stand Out
- Gender-fluid Beauty
- Disruptive innovation opportunity: Explore inclusive beauty products and campaigns that appeal to a diverse range of gender identities.
- Artful Face Paint
- Disruptive innovation opportunity: Develop face paint products that combine artistic expression with high-quality ingredients for use in fashion, festivals, and events.
- Fashion Photography Collaboration
- Disruptive innovation opportunity: Create platforms or services that connect fashion photographers, stylists, and makeup artists to collaborate on groundbreaking editorials.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Integrate augmented reality (AR) technology into fashion campaigns to offer virtual try-on experiences and enhance online shopping.
- Makeup
- Disruptive innovation opportunity: Invent eco-friendly and cruelty-free makeup products that don't compromise on performance or quality to meet the growing demand for sustainable beauty options.
- Photography
- Disruptive innovation opportunity: Develop AI-powered software or tools that automate certain aspects of the fashion photography process, such as lighting adjustments or retouching, to streamline workflow.
