This New Liam Hodges Collection Boasts Unique Graphics and Slogans
Riley von Niessen — December 29, 2017 — Fashion
References: liamhodges & hypebeast
For the Spring/Summer 2018 season, a new Liam Hodges collection was released, which consists of a small number of garments that make use patchwork-inspired designs and unconventional graphics and slogans that speak to the future.
Included in the line is a black patchwork hoodie that states the word "NOISE" in relaxed white lettering, another version that's the same but without the graphics in the middle, and an off-white tee that boasts an illustration of an open-mouthed fish on the front that has a human-like set of teeth on the front of it. In addition to these designs is another black hoodie that has a large pocket on the front, and two tees that have Gothic-style lettering that reads "THIS WORLD NEEDS YOU."
Included in the line is a black patchwork hoodie that states the word "NOISE" in relaxed white lettering, another version that's the same but without the graphics in the middle, and an off-white tee that boasts an illustration of an open-mouthed fish on the front that has a human-like set of teeth on the front of it. In addition to these designs is another black hoodie that has a large pocket on the front, and two tees that have Gothic-style lettering that reads "THIS WORLD NEEDS YOU."
Trend Themes
1. Patchwork Streetwear - Disruptive innovation opportunity for fashion brands to incorporate patchwork designs in streetwear apparel, combining unique graphics & slogans.
2. Unconventional Graphics - Disruptive innovation opportunity for graphic designers to create unconventional and futuristic graphics for streetwear apparel.
3. Gothic Lettering - Disruptive innovation opportunity for fashion brands to utilize gothic-style lettering for slogans and graphics on streetwear apparel.
Industry Implications
1. Fashion - The fashion industry can utilize patchwork designs, unconventional graphics, and gothic-style lettering to create unique streetwear apparel.
2. Graphic Design - The graphic design industry can incorporate unconventional and futuristic graphics for streetwear apparel, considering that the market is responsive to unique graphics.
3. Streetwear - The streetwear industry could benefit from incorporating patchwork designs, unconventional graphics, and gothic-style lettering to tap into an audience that looks for unique and exclusive clothing.
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