For the Spring/Summer 2018 season, a new Liam Hodges collection was released, which consists of a small number of garments that make use patchwork-inspired designs and unconventional graphics and slogans that speak to the future.
Included in the line is a black patchwork hoodie that states the word "NOISE" in relaxed white lettering, another version that's the same but without the graphics in the middle, and an off-white tee that boasts an illustration of an open-mouthed fish on the front that has a human-like set of teeth on the front of it. In addition to these designs is another black hoodie that has a large pocket on the front, and two tees that have Gothic-style lettering that reads "THIS WORLD NEEDS YOU."
What Makes This Trend Stand Out
- Patchwork Streetwear
- Disruptive innovation opportunity for fashion brands to incorporate patchwork designs in streetwear apparel, combining unique graphics & slogans.
- Unconventional Graphics
- Disruptive innovation opportunity for graphic designers to create unconventional and futuristic graphics for streetwear apparel.
- Gothic Lettering
- Disruptive innovation opportunity for fashion brands to utilize gothic-style lettering for slogans and graphics on streetwear apparel.
Sectors Adopting This
- Fashion
- The fashion industry can utilize patchwork designs, unconventional graphics, and gothic-style lettering to create unique streetwear apparel.
- Graphic Design
- The graphic design industry can incorporate unconventional and futuristic graphics for streetwear apparel, considering that the market is responsive to unique graphics.
- Streetwear
- The streetwear industry could benefit from incorporating patchwork designs, unconventional graphics, and gothic-style lettering to tap into an audience that looks for unique and exclusive clothing.
