The new Journal Standard collection was presented with a Fall/Winter 2016 lookbook -- which showcases a selection of classic menswear, as well as some that draws from current streetwear fashion.
For the most part, the garments are presented in layers, showing consumers the versatility of it. In addition to this, the use of layering gives the fabric more contrast -- allowing the pieces to stand out more than they would if they were presented on their own.
Although the material varies throughout the new Journal Standard collection, colors tend to keep to a neutral theme. Sported throughout the Fall/Winter 2016 lookbook are simplistic coats, masculine cardigans, bombers, knitted sweaters and much more -- giving the selection a wide range of appeal.
Why This Trend Is Growing
- Layered Lookbooks
- Brands can create visually appealing lookbooks that showcase versatile and contrasting garments through the use of layering.
- Neutral Color Themes
- Using neutral colors in collections can provide a timeless appeal and broaden their overall appeal to consumers of differing tastes.
- Versatile Menswear
- Brands can cater to consumers seeking both classic and streetwear-inspired apparel through versatile menswear designs.
Industries Being Reshaped
- Fashion Industry
- Brands in the fashion industry can utilize layered lookbooks and neutral color themes to create seasonal collections that appeal to a wide range of consumers.
- Menswear Industry
- The menswear industry can capitalize on versatile designs that combine elements of classic and streetwear fashion.
- E-commerce Industry
- E-commerce sites can benefit from featuring visually appealing lookbooks that showcase the versatility of layered garments and the appeal of neutral color themes.
