After introducing the Gore-Tex caps, New Era is back with another weather-friendly hat with the New Era Japan WM-01 models.
In rainy weather, caps can only do so much in terms of keeping the head dry, especially if it's not H20-friendly. Thankfully, the New Era Japan WM-01 series is here to keep heads dry as well as the hat itself. The item incorporates waterproof nylon for the interior as well as a breathable mesh for comfort. In terms of design, the cap is a military-styled hat that goes the minimalist route with the only visible graphic being the New Era logo stitched on the left side.
The New Era Japan WM-01 is available in three different colors which include black, turquoise and white.
Why This Trend Is Growing
- Water-resistant Headwear
- Opportunity for companies to create water-resistant hats for various outdoor activities.
- Breathable Waterproof Material
- Opportunity for companies to develop and use new breathable, waterproof materials to create more comfortable outerwear.
- Minimalist Design
- Opportunity for companies to create more simple and minimalist designs for a variety of clothing and accessories.
Industries Being Reshaped
- Outdoor Retail
- These hats are perfect for outdoor activities, creating an opportunity for outdoor retail companies to expand their product offerings.
- Sporting Goods
- Opportunity for sporting goods companies to create water-resistant hats for athletes and sports enthusiasts.
- Military Equipment and Gear
- These caps have a military-style design, creating an opportunity for companies focused on military equipment and gear to create similar products for service men and women.
