The New Edun Line Was Promoted with a 70s-Inspired Editorial

 - May 4, 2017
References: edun & bae.hypebeast
A new Edun line was recently debuted for Spring/Summer 2017. As the label was started in New York City, luxury retailers OXOSI worked with it to generate a series of stylized images that focus on the history-rich area of Harlem.

More specifically, the editorial draws from the 1970s, which is clear from the style of the shots themselves, as well as the apparel, accessories, and hairstyles flaunted by the female muses. Singular outfits are often spotlighted in many different shots throughout the editorial, which helps it to maintain in candid aesthetic while showing off the different angles of the outfits at the same time.

All of the new Edun styles that are pictured in OXOSI's editorial are currently available online.