A new Bodega collection was released for the Spring/Summer 2017 season and was presented with a lookbook that makes its local focus clear to consumers.
As unisex styles make up the entirety of the new Bodega collection, a male and female muse pose alongside each other in similar styles, with a retro-looking laundromat functioning as their backdrop. The Boston-based label's name is emblazoned across the vast majority of the tees and long-sleeve crewnecks in bold lettering, whereas others feature a more minimal slogan, which states "Support Your Local."
With this, the streetwear brand makes its consideration of community outreach clear in its design process, which is enhanced by the casual nature of its candid lookbook.
Key Themes Behind This Trend
- Unisex Streetwear
- Opportunity for businesses to create unisex streetwear collections that cater to a diverse range of consumers.
- Local Community Outreach
- Chance for brands to incorporate local themes and messaging into their designs to connect with consumers on a more personal level.
- Retro-inspired Lookbooks
- Potential for companies to create visually nostalgic lookbooks that evoke a sense of nostalgia and enhance brand identity.
Where This Applies
- Fashion
- Fashion brands can tap into the trend of unisex streetwear and local community outreach to create innovative collections that resonate with consumers.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to help brands develop creative local outreach campaigns and retro-inspired lookbooks that effectively convey brand messaging.
- Photography and Design
- Designers and photographers can collaborate with fashion brands to create visually appealing and nostalgic lookbooks that capture the essence of the brand's identity and local focus.
