In time for the spring, a selection of new Balenciaga sneakers were unveiled, which boast retro designs that can easily be integrated into a number of unique ensembles.
One of the new Balenciaga sneakers features a cream, gray, beige, black, and blue colorway, with the latter two colors included as accents to give the otherwise neutral look some contrast. On the sides of the uppers, the designer label's branding is included on a small tag. The brand's motifs are also featured on the backs of the heels, where its double B logo is, and on the tongues, where the name of the design is written on tags with a bar codes.
The other new Balenciaga sneakers feature the same silhouette and branding, but have a more subdued colorway, with just white and gray comprising them.
Image Credit: MatchesFashion.com
Key Themes Behind This Trend
- Retro-inspired Footwear
- Opportunity for footwear brands to design and release footwear styles inspired by the 80s/90s era designs.
- Unique Color-blocked Designs
- Opportunity for fashion brands to explore and experiment with unique color combinations and block designs in their apparel and accessories lines.
- Minimalist Sneaker Trend
- Opportunity for footwear brands to offer clean and simple designs with minimal branding for consumers seeking a more understated look.
Where This Applies
- Fashion Apparel
- Apparel companies can create pieces featuring the retro sneaker color palette and unique designs inspired by the new Balenciaga line.
- Footwear Manufacturing
- Manufacturing companies can create unique designs and specialty color combinations on sneakers, to fulfill the growing demand in the market.
- Accessories
- Opportunity for accessory brands to create products which complement these multi-toned sneakers like a range of colored laces, coordinating colored hats, bags etc.
