Folklore Street Shoes

The New Balance Paul Bunyan is Inspired by an American Legend

Lovers of American folklore are going to want to put the New Balance Paul Bunyan on their Christmas wishlist. New Balance has given the M574 a lumberjack-inspired makeover that is sure to please both American loggers and hipsters alike.

The New Balance Paul Bunyan is all-American with a workmen-like brown colorway and "USA" printed on the back of the heel. What makes this shoe truly lumberjack is its plaid interior lining. The plaid lining is sure to be a favorite of both lumberjacks and followers of fashion, meshing nicely with the shoes red on brown color scheme. The Paul Bunyan is currently available for the price of $100. Here's hoping they release a Babe the Blue Ox set of shoes to go along with the Bunyans.

American Folklore-inspired Shoes
Opportunity for brands to create footwear inspired by different American legends and folklore, appealing to consumers who appreciate cultural storytelling.
Lumberjack-inspired Fashion
Fashion brands can explore lumberjack-inspired designs, incorporating elements like plaid lining and rustic color schemes to appeal to both loggers and fashion-conscious individuals.
Cultural Mashup Products
Brands can create product collaborations that combine different cultural references like the New Balance Paul Bunyan, attracting consumers who enjoy unique and unconventional designs.

Where This Applies

Footwear
The footwear industry can embrace the trend of developing shoes inspired by folklore and legends, targeting consumers seeking distinctive and storytelling-driven designs.
Fashion
The fashion industry can leverage the lumberjack-inspired fashion trend to create clothing lines and accessories that cater to the needs of both loggers and fashion enthusiasts.
Collaborative Partnerships
Collaborative partnerships between brands and artists, storytellers, or cultural institutions can help create innovative cultural mashup products, appealing to consumers seeking unique and meaningful experiences.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 27%
Freshness 8%