Progressive Streetwear-Inspired Sportswear

The New adidas Originals Line Features Futuristic Looks

Recently, a new adidas Originals line was unveiled for the Fall/Winter season of 2017. Although much of the apparel and accessories that come from adidas Originals tend to celebrate a more retro aesthetic, the newest drop is highly futuristic in design.

For the most part, the apparel in the new adidas Originals line sticks to uniform colorways of white, black, and gray, however there's a few bold red pieces thrown in as well for a little contrast. In addition, a variety of the sportswear features statement patterns and unique embellishments as well, which allows the pieces to be utilized as stylish casual-wear too.

The collection is currently available from a number of adidas Originals locations.

Futuristic Sportswear
Opportunity for brands to create sportswear with a futuristic design aesthetic.
Statement Patterns
Potential for incorporating bold patterns and unique embellishments into sportswear designs.
Streetwear-inspired Sportswear
Emerging trend of blending streetwear style with sportswear functionality.

Sectors Adopting This

Apparel
Apparel industry can explore new designs and materials for futuristic and statement sportswear.
Fashion
Fashion industry can incorporate streetwear-inspired elements into their sportswear collections.
Sportswear
Sportswear industry can embrace the emerging trend of streetwear-inspired designs.
SCORE
6.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 96%
Freshness 8%

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