Boutique whiskey brand Never Say Die has announced the launch of its first-ever Bourbon, which was distilled and aged in Kentucky. In addition, what makes this whiskey so unique is that iwas pre-aged during the six-week trip it took to transport it from America to England.
As a result, the whiskey boasts a unique flavor profile because it has been exposed to two kinds of climates and aged in both American and British barrels.
“The process of bringing Kentucky straight Bourbon in original barrels across the ocean to further mature in England has never been done before and we are incredibly proud of what we have achieved, creating a world-class whiskey that is rooted in Kentucky provenance but with an undeniably English character," said Martha Dalton, co-founder of the Bourbon Alliance and Never Say Die.
Image Credit: Never Say Die
Why This Trend Is Growing
- Cross-continental Maturation
- There is an opportunity for craft whiskey makers to consider aging their spirits during transport to achieve unique flavor profiles.
- Climatic Distinctions
- Distilleries can investigate ways to utilize different climates in both the aging and production process to create new and distinct whiskey varieties.
- Global Collaborations
- Collaboration between US and UK distilleries can contribute to the creation of new international whiskey offerings with distinctive character profiles.
Industries Being Reshaped
- Craft Distilling
- Boutique whiskey makers who transport their spirits can differentiate their products by leveraging the process of cross-continental maturation.
- Barrel Production
- Cooperage facilities can work with distilleries to supply barrels that are suitable for both American and British climates, which can expand the market for cross-continental whiskey aging.
- International Beverage Distribution
- Companies that specialize in the distribution of alcoholic beverages can tap into the market for unique cross-continental whiskeys created through collaborations between American and British distilleries.
