Tokyo-based fashion label WTAPS works in collaboration with Champion on a collection of apparel that explore neutral basic silhouettes. The cozy capsule is concise and are also adorned in a tonal palette that is just as minimal as the designs themselves.
The inspiration behind the capsule is drawn from the BLANKS apparel line, that readies for daily lifestyle purposes. The silhouettes are boxy for comfort and slightly weighted in comparison to the traditional designs, which offers some premium quality. The capsule is made up of hoodies, crewneck sweaters, tees -- the tees are offered in both long and short sleeve options. The colors include gray, navy blue, olive drab, and more. These are complete with a co-branded patch nodding to both efforts.
Image Credit: WTAPS
What Makes This Trend Stand Out
- Neutral Tonal Clothing
- Opportunities for brands to collaborate and create minimalist and comfortable clothing in a neutral and tonal palette.
- Basic Silhouettes
- Potential for apparel lines that offer simple and boxy silhouettes for everyday wear and comfort.
- Collaboration Capsules
- Opportunities for fashion labels to collaborate with athletic brands to create limited edition collections that offer premium quality and co-branding.
Sectors Adopting This
- Fashion
- The fashion industry can explore collaborations between fashion labels and athletic brands to create limited edition collections that offer premium quality clothing in a neutral and tonal palette.
- Apparel
- Apparel companies can develop clothing lines that offer boxy silhouettes for everyday wear that are comfortable and weighted for premium quality.
- Athletic Brands
- Athletic brands can collaborate with fashion labels to create limited edition collections that offer co-branding and premium quality clothing with minimalist designs and basic silhouettes.
