Skin Research Laboratories' neuMASCARA is a three-in-one, serum-based product that's beneficial for instantly defining and volumizing lashes, all the while supporting growth over time. The nourishing color cosmetic is said to combine all go-to lash products in one and it includes the brand's award-winning neuLASH and bioengineered peptides.
This mascara formula is ideal for those who want to naturally enhance the curl of their lashes, enhance softness, elasticity, shine, strength and drama. The neuMASCARA formula is suitable for those who wear contacts and its clean ingredient list is free from parabens, phthalates, sulfates, fragrance, animal-derived ingredients and more.
Beauty consumers are looking for more than products that just offer aesthetic benefits and this lash-enhancing mascara simultaneously does the duty of a serum treatment for improving the health of the eyelashes.
Key Themes Behind This Trend
- Serum-based Mascara Formulas
- Beauty brands have the opportunity to create more three-in-one serum-based mascara products that enhance lash health while also providing aesthetic benefits.
- Clean Ingredient List in Beauty Products
- There is a disruptive innovation opportunity for beauty brands to create more clean and natural beauty products without parabens, phthalates, sulfates, fragrance, and other harmful ingredients.
- Lash-enhancing Beauty Products
- The rise of lash-enhancing beauty products represents an opportunity for beauty brands to create innovative products that provide both aesthetic results and eyelash health benefits.
Where This Applies
- Beauty & Personal Care
- The beauty and personal care industry has a chance to disrupt the market with more innovative and beneficial products like the Skin Research Laboratories' neuMASCARA.
- Eyelash Growth Treatments
- The eyelash growth treatment industry can benefit from creating more multi-benefit products like the neuMASCARA that promote lash health and provide aesthetic benefits.
- Sustainable Cosmetics
- There is a possibility for the sustainable cosmetics industry to create more eco-friendly lash-enhancing products that are free of animal-derived ingredients, parabens, phthalates, sulfates, and more.
