Brow-Enhancing Pomades

neuCONTOUR is a Serum-Based Multitasking Color Cosmetic

neuCONTOUR is a three-in-one, serum-based brow pomade that's beneficial for enhancing one of the most defining features of the face. The formula, available in Light-Medium and Medium-Dark varieties combines pigments, fiber and the award-winning neuBROW brow enhancing serum to deliver buildable coverage and nourishment.

As well as instantly transforming the look of brows with definition and volume, the product helps to improve the strength of brow hairs over a matter of weeks. The multitasking product is a new go-to brow product for improving the softness and elasticity of brows, all the while offering hold and style.

The product is paired with an application brush that includes a precision tip to create perfectly well-groomed brows.

Serum-based Cosmetics
There is potential for further innovation in creating new serum-based beauty products for enhancing different facial features.
Multitasking Cosmetics
There is an opportunity to develop more multitasking cosmetic products that offer a combination of benefits, such as nourishment and hold, to save consumers time and money.
Brow-enhancing Products
As eyebrows continue to be a popular beauty trend, there is a potential market for new and innovative brow-enhancing products that offer both cosmetic and nourishing benefits.

Industries Being Reshaped

Beauty Industry
Companies in the beauty industry can explore the creation of more serum-based and multitasking cosmetic products, particularly ones that target enhancing brows, to meet the growing consumer demand for multifunctional and effective beauty products.
Cosmetics Manufacturing Industry
Manufacturers in the cosmetics industry can develop new formulas and ingredients that deliver both cosmetic and nourishing benefits to enhance the effectiveness and marketability of their products.
Beauty Retail Industry
Retailers in the beauty industry can capitalize on the growing trend of brow-enhancing products and multitasking cosmetics by stocking up on new and innovative products that meet the needs and preferences of their target customers.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 22%
Freshness 11%

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