Leighton Meester Fronts the Spring 2014 Campaign for Nelly.com
Farida Helmy — February 26, 2014 — Fashion
References: nelly & fashiongonerogue
Looking gorgeous and glossy, Leighton Meester fronts the Spring 2014 Campaign for Nelly.com. The Hollywood starlet picked her favorite pieces from the Nelly.com spring collection, which include retro cutouts, fun denims and whimsical white dresses.
Looking breezy and relaxed, the stunning brunette and former 'Gossip Girl' star
was chosen to be the face of the Spring 2014 Campaign, which celebrates Nelly.com's 10th anniversary.
The Nordic e-trader let the actress pick her own shoot wardrobe, which works out perfectly because Meester looks so comfortable in all the outfits.
“Nelly.com describes their girl as young, fun and confident so I’m really flattered to be considered a Nelly girl! It was a no-brainer to do this collaboration as the clothes are really flattering and things that I would wear myself,” says Leighton.
Looking breezy and relaxed, the stunning brunette and former 'Gossip Girl' star
was chosen to be the face of the Spring 2014 Campaign, which celebrates Nelly.com's 10th anniversary.
The Nordic e-trader let the actress pick her own shoot wardrobe, which works out perfectly because Meester looks so comfortable in all the outfits.
“Nelly.com describes their girl as young, fun and confident so I’m really flattered to be considered a Nelly girl! It was a no-brainer to do this collaboration as the clothes are really flattering and things that I would wear myself,” says Leighton.
Trend Themes
1. Glossy Lookbooks - Using celebrity endorsements to showcase collections creates a sense of aspirational lifestyle marketing that other brands can emulate.
2. Personalized Wardrobe Picks - Allowing influencers to curate their own outfits within a brand’s collection is a promotional strategy that leverages their social influence while promoting products as being versatile.
3. Online Fashion E-traders - Online marketplaces like Nelly.com are disrupting traditional brick-and-mortar retail through collaborations and personalized promotions with influencers and celebrities to increase online sales and brand loyalty.
Industry Implications
1. Fashion and Retail - In the fashion and retail industry, partnerships between online marketplaces and celebrities/influencers can increase online sales and brand loyalty by promoting versatile and aspirational lifestyle marketing.
2. E-commerce - The e-commerce industry can leverage curated branding strategies and influencer collaborations to disrupt traditional retail models by offering customers personalized style options.
3. Social Media Marketing - Social media marketing in industries like fashion and e-commerce can use celebrities and influencers to showcase new products and increase online visibility and engagement.
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