Nike's New NBA Socks are the Most Cushioned Ever Created

 - Sep 19, 2017
References: sgbonline & highsnobiety
As part of Nike's partnership with the NBA, the brand has created a pair of NBA socks that have more cushioning than any sock ever made for the league.

There are two "official" NBA socks that Nike is offering, including the NBA NikeGrip Power Crew, and the Quick Crew Socks. Both are made from NikeGrip yarns, which consist of twisted polyester fibers that have an increased surface area, which works against sliding in shoes, cushions, and offers ventilation.

The NBA socks were also designed to pay aestheitc homage to the various ways in which socks have been worn by players in the league – "layering, wearing one higher than the other, and scrunching around the ankles."