The Natureza Magazine ad campaign shows that this publication is like a lifestyle magazine for plants of all kind. Considering that people are looking for ways to introduce healthy greenery into their homes of late, it is important to learn how to care for them properly in the process.
Conceived and executed by Sao Paolo-based ad agency Longplay 360, the Natureza Magazine ad campaign is simple and direct, sending straight-forward messages that would appeal to just about any crowd. With taglines like 'Do you want your garden to live longer?' and 'Do you want your plants to be prettier?' each print ad speaks to wishes that we have even for ourselves. Of course we want our plants to look better, and if Natureza Magazine knows how, then we will pick it up.