The Carpenter Collection is a natural wooden watch line that has a unique quality—rather than being stiff and immovable, the watch straps are soft and bendy.
Armed with the knowledge that metals, alloys and plastics can be extremely harmful to the environment, this collection by the Analog Watch Co. was created with sustainability in mind. While the faces of the watch are made with solid wood, the leather straps are topped by some of the thinnest veneers in the world to give the watch a completely uniform look. In the Carpenter Collection are a variety of wood types, including maple, silverheart, teak, bamboo and blackwood. Earlier this year, these watches ran as part of a massively successful Kickstarter campaign that went well above and beyond the initial crowdfunding target.
What Makes This Trend Stand Out
- Sustainable Watches
- Opportunity to create eco-friendly timepieces by using natural materials.
- Flexible Accessories
- Chance to develop flexible and bendable straps for various accessories.
- Thin Veneer Technology
- Potential to explore innovative uses of thin veneers in different products.
Sectors Adopting This
- Fashion
- Potential for fashion brands to incorporate sustainable materials in their products.
- Watchmaking
- Opportunity for watchmakers to create unique and flexible timepiece designs.
- Woodworking
- Chance for woodworking industry to explore new applications of thin veneers in their products.
