Mela Watermelon Water is a 100% natural watermelon beverage that's said to taste "just like the watermelon at the bottom of a bowl of sliced watermelon." The product is an appealing alternative to coconut water or sugar-laden sports drinks, and it speaks to those who are looking for healthy sources of hydration. Free from added sugar or water, the watermelon beverage is rich in L-Citruline, an amino acid that supports muscle recovery.
As well as being available in a pure and simple original variety, the all-natural watermelon beverage can be enjoyed in flavored options like Pineapple, Ginger and Passionfruit.
Conveniently canned, the watermelon drinks can be enjoyed as-is, or used to create recipes like refreshing popsicles, smoothies and mixed drinks.
What's Driving This Trend
- All-natural Beverages
- Opportunity for disruptive innovation in the food and beverage industry to create natural, healthy and sugar-free beverages.
- Fruit Infused Water
- Opportunity for disruptive innovation in the water industry by infusing water with natural fruit flavors to create tasty and healthy beverages.
- Athletic Recovery Drinks
- Opportunity for disruptive innovation in the sports industry to create healthy and natural drinks that aid in athletic recovery.
Who This Affects Most
- Beverage Industry
- The beverage industry can innovate by creating healthy, natural and sugar-free alternatives to traditional sugary drinks.
- Food Industry
- The food industry can innovate by incorporating natural fruit flavors into their products and expanding their offerings to include healthier snack and drink options.
- Fitness Industry
- The fitness industry can innovate by offering customers healthy and natural drinks that aid in athletic recovery and hydration.
