Last year, French's took the world by surprise by collaborating with Coolhaus on a mustard ice cream and for National Mustard Day 2020, French's teamed up with Oskar Blues Brewery to deliver yet another unexpected creation. Although mustard is usually only associated with hot dogs, burgers and pretzels, French's is introducing a limited-release Mustard Beer that's meant to be "sipped, not squeezed."
The unusual beer takes the form of a semi-tart tropical wheat beer with notes of citrus fruits to pair well with the flavors of French's Classic Yellow Mustard. Thanks to the zest of key lime, lemon, tangerine and passion fruit, the beer is said to be a tart and refreshing match for the familiar and slight spice of the brand's mustard.
Image Credit: French's
What Makes This Trend Stand Out
- Mustard-inspired Beverages
- There is a growing trend of incorporating mustard into unique drinks and beverages, creating potential opportunities for new mustard-inspired creations.
- Collaborative Flavor Pairings
- Collaborations between non-food entities, such as mustard and beer companies, can create unexpected and innovative flavor pairings that appeal to a wider audience.
- Limited-edition Flavor Releases
- Limited-edition flavors, such as the Mustard Beer, create excitement and anticipation among consumers, driving sales and engagement.
Sectors Adopting This
- Craft Beer
- The craft beer industry can benefit from experimenting with unconventional ingredients, such as mustard, to create unique and buzz-worthy flavors.
- Condiments
- The condiment industry can leverage collaborative partnerships, such as the French's and Oskar Blues Brewery collaboration, to create new and unique condiment-inspired products.
- Beverage
- The beverage industry can explore the use of mustard as a flavor in non-alcoholic drinks, opening up possibilities for new and innovative beverage options.
