The Natasa Vojnovic Vogue Spain shoot, called ‘AutoStop,’ for the magazine’s April 2010 issue is sure to turn the temperature up a notch. Natasa Vojnovic looks like a stranded cowgirl in cleavage-baring denim and accessories heavily embellished with fun fringe.
With the hot dry desert as the backdrop for the shoot, the Natasa Vojnovic Vogue Spain spread has a gritty atmosphere, yet Vojnovic manages to radiate a carefree attitude.
Implications - In a day and age where photoshopping, airbrushing and paper-thin models make consumers feel like advertising doesn't represent their lives, a brand can benefit from shooting marketing that looks more like a candid photograph of a friend. By capturing a model in a casual moment that doesn't seem staged, the brand embeds the image of authenticity and realness in the minds of consumers.