The Natasa Vojnovic Vogue Spain April 2010 Spread has Western Flair
Luisa Amanda Gomes — April 21, 2010 — Fashion
References: vogue.es & fashionising
The Natasa Vojnovic Vogue Spain shoot, called ‘AutoStop,’ for the magazine’s April 2010 issue is sure to turn the temperature up a notch. Natasa Vojnovic looks like a stranded cowgirl in cleavage-baring denim and accessories heavily embellished with fun fringe.
With the hot dry desert as the backdrop for the shoot, the Natasa Vojnovic Vogue Spain spread has a gritty atmosphere, yet Vojnovic manages to radiate a carefree attitude.
Implications - In a day and age where photoshopping, airbrushing and paper-thin models make consumers feel like advertising doesn't represent their lives, a brand can benefit from shooting marketing that looks more like a candid photograph of a friend. By capturing a model in a casual moment that doesn't seem staged, the brand embeds the image of authenticity and realness in the minds of consumers.
With the hot dry desert as the backdrop for the shoot, the Natasa Vojnovic Vogue Spain spread has a gritty atmosphere, yet Vojnovic manages to radiate a carefree attitude.
Implications - In a day and age where photoshopping, airbrushing and paper-thin models make consumers feel like advertising doesn't represent their lives, a brand can benefit from shooting marketing that looks more like a candid photograph of a friend. By capturing a model in a casual moment that doesn't seem staged, the brand embeds the image of authenticity and realness in the minds of consumers.
Trend Themes
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Authentic Advertising — Opportunity for brands to capture candid moments that feel genuine and relatable to consumers.
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Western Fashion — Growing trend of cowgirl-inspired fashion with denim and fringe.
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Desert Photoshoots — Increasing popularity of using dry desert landscapes as backdrops for fashion photography.
Industry Implications
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Fashion — Opportunity for clothing brands to incorporate cowgirl-inspired designs and accessories.
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Advertising — Opportunity for advertising agencies to create authentic and relatable marketing campaigns.
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Photography — Opportunity for photographers to explore the use of desert landscapes as unique and visually appealing backdrops.
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