nanamica and Woolrich Join on Their Third Joint Collection
nanamica and Woolrich join forces once again -- this time the duo prepares for the Fall/Winter 2018 season with a selection of outerwear options. The new capsule is designed with an urbanistic approach in mind and it is comprised of four pieces in total. The range features re-imagined iterations of the iconic Arctic Parka, the Skimister fleece jacket, the Surburban coat, and field caps.
The Arctic Parka is elevated with dual-layering sensibilities highlighting warm elements with durable GORE-TEX polyester fabrication accompanied by Kodenshi down. The Skimister fleece jacket fuses velour sensibilities and the Suburban coat is crafted from wool melton and laminated GORE-TEX with the down fill as well. The nanamica and Woolrich collection is set to drop on November 17th.
The Arctic Parka is elevated with dual-layering sensibilities highlighting warm elements with durable GORE-TEX polyester fabrication accompanied by Kodenshi down. The Skimister fleece jacket fuses velour sensibilities and the Suburban coat is crafted from wool melton and laminated GORE-TEX with the down fill as well. The nanamica and Woolrich collection is set to drop on November 17th.
Trend Themes
1. Urbanistic Outerwear - This trend emphasizes the fusion of practical and stylish outerwear pieces, presenting a disruptive innovation opportunity for designers and brands to collaborate and create new collections.
2. Dual-layering Sensibilities - This trend highlights the importance of functional garments with multi-layered technology, providing a disruptive innovation opportunity for companies to create products that combine technical fabrics and comfortable fits.
3. Reimagined Classics - This trend showcases the revival of iconic pieces with a contemporary twist, offering a disruptive innovation opportunity for brands to reinterpret traditional fashion items, and bring a fresh perspective to them.
Industry Implications
1. Fashion Industry - This industry can benefit from the disruptive innovation opportunities presented by the trends, by developing new designs, materials, and collaborations to meet consumer's demand for practical and stylish outerwear pieces.
2. Textile Industry - This industry has the opportunity to create technical fabrics to meet the demand of the consumers for dual-layering garments, providing solutions for brands and designers to incorporate these materials into their collections.
3. Outdoor Industry - This industry can leverage the disruptive innovation opportunities presented by the trends, by collaborating with the fashion and textile industries, to create high-performance outerwear pieces that fuse functionality and style.
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