nanamica and Woolrich Join on Their Third Joint Collection
nanamica and Woolrich join forces once again -- this time the duo prepares for the Fall/Winter 2018 season with a selection of outerwear options. The new capsule is designed with an urbanistic approach in mind and it is comprised of four pieces in total. The range features re-imagined iterations of the iconic Arctic Parka, the Skimister fleece jacket, the Surburban coat, and field caps.
The Arctic Parka is elevated with dual-layering sensibilities highlighting warm elements with durable GORE-TEX polyester fabrication accompanied by Kodenshi down. The Skimister fleece jacket fuses velour sensibilities and the Suburban coat is crafted from wool melton and laminated GORE-TEX with the down fill as well. The nanamica and Woolrich collection is set to drop on November 17th.
The Arctic Parka is elevated with dual-layering sensibilities highlighting warm elements with durable GORE-TEX polyester fabrication accompanied by Kodenshi down. The Skimister fleece jacket fuses velour sensibilities and the Suburban coat is crafted from wool melton and laminated GORE-TEX with the down fill as well. The nanamica and Woolrich collection is set to drop on November 17th.
Trend Themes
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Urbanistic Outerwear — This trend emphasizes the fusion of practical and stylish outerwear pieces, presenting a disruptive innovation opportunity for designers and brands to collaborate and create new collections.
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Dual-layering Sensibilities — This trend highlights the importance of functional garments with multi-layered technology, providing a disruptive innovation opportunity for companies to create products that combine technical fabrics and comfortable fits.
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Reimagined Classics — This trend showcases the revival of iconic pieces with a contemporary twist, offering a disruptive innovation opportunity for brands to reinterpret traditional fashion items, and bring a fresh perspective to them.
Industry Implications
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Fashion Industry — This industry can benefit from the disruptive innovation opportunities presented by the trends, by developing new designs, materials, and collaborations to meet consumer's demand for practical and stylish outerwear pieces.
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Textile Industry — This industry has the opportunity to create technical fabrics to meet the demand of the consumers for dual-layering garments, providing solutions for brands and designers to incorporate these materials into their collections.
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Outdoor Industry — This industry can leverage the disruptive innovation opportunities presented by the trends, by collaborating with the fashion and textile industries, to create high-performance outerwear pieces that fuse functionality and style.
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