The Naked & Famous thermochromic jeans feature a breakthrough technology in fashion. Depending on one's body temperature, the denim changes in color, going from a faded tone to almost white shade.
The upscale jean brand has released these pieces by way of a thermochromic dye. Interestingly, the garments also react to outdoor temperatures. If it is cold outside, ivory coloring retreats to a blue hue.
While both male and female consumers may not necessarily need this line of heat-reactant apparel, Naked & Famous has nonetheless played up on a playful and fresh niche in the style industry. The label is moreover on the fore of an important and expansive merger between current design and technology