Opened in 2004, Naked Copenhagen is a sneaker retailer targeting women exclusively. As the world of sneakers is generally geared toward men, Naked Copenhagen has seen considerable success by catering to a demographic often left out of the equation.
While many female sneaker fans are forced to purchase men's sneakers, Naked creates a marketplace exclusively for women, which in turn is sure to inspire designers to reassess their target demographic.
As mainstream female-targeted store Lady Foot Locker recently announced they will be winding down operations in 2015, there is apparently room for smaller women's sneaker boutiques to move in. With an easy-to-use online store and a few exciting collaborations with brands like Reebok, Naked Copenhagen is likely to be tapping into an under-served market that they are growing to define.