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Naadam is Opening a Store that Only Sells One Line of Items

 - Sep 28, 2018
References: & fastcompany
Cashmere clothing is often considered among the most expensive of items but Naadam, a cashmere startup, is hoping to change this perception with its affordable sweaters and new retail location. Priced at just $75, Naadam sweaters are truly the most affordable top-tier offerings. On top of being affordable, the cashmere offered by Naadam is produced and harvested ethically and sourced directly from independent Mongolian farmers.

Naadam is so confident in its $75 sweaters that it is opening a new SoHo district store in late October. The new location places so much faith in these sweaters that it will be the only item it carries. The opening of the store will also allow the brand to explain to customers how each sweater is made and its ethical origins.