The MyPlug charger is a new smartphone cable concept that helps people carry around their charger without worrying about it getting nicked when they aren't paying attention. The charging cable is embedded with a small pad that controls it, only providing energy if the user enters a password.
Whether at the hands of family and friends who accidentally take a charger thinking its their own or those of thieves of low ethical standing, smartphone chargers are vulnerable to getting snatched. Even though smartphones themselves have password locks that are virtually impenetrable, baseless crooks and opportunists might still make off with a charger in lieu of a phone. With the MyPlug charger, even that attempt would be fruitless.
The charger requires a password, which can be entered on the pad along the wire, whenever a new phone is plugged into it. This password is set by the owner, and it's easily reset if someone catches on.