Stylish Lightweight Shades

The MYKITA MYLON SS12 Collection Boasts an Award-Winning Material

The glasses featured in the MYKITA MYLON SS12 collection may look chunky and heavy, but they are far from that. That's because they are made with MYKITA's exciting new patented material known as Mylon. The recipient of last year's iF Material Award, this revolutionary material offers lightweight comfort, personal adaptability and a ton of different design options.

In this case, the MYKITA MYLON SS12 collection is going for a more retro futuristic look. Like aviators on steroids, these sunglasses show that statement-making shades don't have to be cumbersome at all. Instead, the use of Mylon allows eyewear designers to get away with a lot more now.

The MYKITA MYLON SS12 collection is comprised of seven different styles, although only three have been released thus far.

Lightweight Eyewear
The use of lightweight materials in eyewear design allows for more comfortable and stylish options.
Retro Futuristic Design
Eyewear brands are embracing a retro futuristic aesthetic, offering unique and statement-making shades.
Personal Adaptability
Innovative materials like Mylon offer personal adaptability, allowing eyewear to adjust to individual preferences and needs.

Sectors Adopting This

Eyewear
The eyewear industry can leverage lightweight materials and retro futuristic designs to meet consumer demand for stylish and comfortable shades.
Fashion
The fashion industry can incorporate lightweight eyewear with retro futuristic designs into their collections, enhancing the overall aesthetic and appeal.
Materials Science
Innovations in materials science, such as the development of Mylon, create disruptive opportunities for creating lightweight and adaptable products in various industries.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 22%
Freshness 8%

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