The Luna + Roxly 'My Shoe Bae' is an accessory that will keep high heels secure when not being worn to eliminate the need to squeeze them into a purse or place them down nearby. Intended to be attached onto your purse, the keychain-like accessory will reveal two cords that can be attached onto the heels or straps of the footwear when it has been taken off. This will allow the person to walk or dance without the need to keep their shoes clutched at all times in their hand for a more carefree experience.
The Luna + Roxly 'My Shoe Bae' addresses the common occurrence of sore feet after a night of dancing and enables stiletto fans to swap out footwear to keep going or when heading home.
Key Themes Behind This Trend
- Portable Shoe Accessories
- Opportunity for companies to create innovative and useful shoe accessories that provide convenience and comfort for women.
- Fashionable Keychains
- Opportunity to create keychains with dual functionality, adding value to the user and potentially increasing sales.
- On-the-go Fashion Solutions
- Opportunity to create products that cater to consumers who are constantly on-the-go and require practical solutions for their daily tasks.
Where This Applies
- Fashion Accessories
- Companies that specialize in or incorporate fashionable accessories could benefit from creating similar products for their consumers.
- Women's Footwear
- An opportunity for footwear companies to provide solutions that address the comfort and convenience needs of their consumers.
- Travel and Tourism
- Incorporating practical, on-the-go solutions for travelers could provide added value and convenience, potentially increasing customer satisfaction and loyalty.
